Make: Rolex
Model: GMT Master II ‘Pepsi’
Reference: 16710
Year: 1996
Movement: Automatic calibre
Box and papers: Box, Watch Register Certificate
Case: 40mm Oyster steel
Dial: Black
Bracelet/Strap: Oyster steel bracelet
Condition: Very good, neo-vintage
Warranty: 6 month RHW warranty
The Cult Classic of Travel Watches
First introduced in 1983, the Rolex GMT-Master II Ref. 16710 became an instant icon, evolving from the original GMT-Master with an independently adjustable 24-hour hand and enhanced movement. It was designed for pilots, world travellers, and anyone who needed to track multiple time zones with ease.
This example from 1996 features the instantly recognisable “Pepsi” bezel — a red and blue aluminium insert representing day and night. Loved by collectors and enthusiasts alike, the 16710 is considered one of the best neo-vintage GMT references. It bridges classic proportions with modern usability, without the bulk of later Super Case models. With its thinner case, drilled lugs, and tritium lume, this watch retains all the charm of the older Rolex sport references while offering the versatility of a dual time zone function.
At £8,500, this piece represents exceptional value for an increasingly sought-after model that continues to appreciate.
Why You’ll Love It
• Classic 40mm case with thinner lugs and aluminium bezel — the last of the elegant GMTs
• Iconic red and blue “Pepsi” bezel insert — faded just enough to capture vintage appeal
• Powered by the Rolex calibre 3185 movement, known for its robustness and accuracy
• All-original hands and dial with tritium lume for true vintage character
• In very good condition with sharp case lines, full functionality, and an original Rolex box
• One of the most versatile watches ever made — stylish enough for the office, tough enough for adventure
Iconic Status
The GMT-Master II “Pepsi” has become a cultural icon over the last few decades. It’s been spotted on the wrists of:
• Tom Selleck – famously wore the Pepsi GMT on Magnum, P.I.
• Harrison Ford – a real pilot, often seen wearing Rolex GMTs
• Hunter S. Thompson – the legendary gonzo journalist never took his Pepsi GMT off
This reference 16710 is widely considered a “sweet spot” — combining vintage design with modern wearability, making it an ideal choice for collectors and first-time buyers alike.
Ready to Make It Yours?
For £8,500, this Rolex GMT-Master II Ref. 16710 offers incredible heritage, style, and practicality in one of the most collectable colourways ever made.
Visit us at our new home inside Martin & Martin, 30 High Street, St Peter Port, Guernsey.
Buy online or book a private appointment to view this exceptional watch in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device
• Bank transfers for a seamless transaction
• Secure email payment links for added convenience
• In-person card payments available in-store and by private appointment
• Book a private appointment via our website
As with all our watches, this Rolex has been checked against the Watch Register, ensuring it has not been reported lost or stolen. A Watch Register certificate is included for your peace of mind.
A timeless classic with global appeal — this Pepsi GMT is ready for its next journey.
Make: Rolex
Model: GMT Master II ‘Pepsi’
Reference: 16710
Year: 1996
Movement: Automatic calibre
Box and papers: Box, Watch Register Certificate
Case: 40mm Oyster steel
Dial: Black
Bracelet/Strap: Oyster steel bracelet
Condition: Very good, neo-vintage
Warranty: 6 month RHW warranty
The Cult Classic of Travel Watches
First introduced in 1983, the Rolex GMT-Master II Ref. 16710 became an instant icon, evolving from the original GMT-Master with an independently adjustable 24-hour hand and enhanced movement. It was designed for pilots, world travellers, and anyone who needed to track multiple time zones with ease.
This example from 1996 features the instantly recognisable “Pepsi” bezel — a red and blue aluminium insert representing day and night. Loved by collectors and enthusiasts alike, the 16710 is considered one of the best neo-vintage GMT references. It bridges classic proportions with modern usability, without the bulk of later Super Case models. With its thinner case, drilled lugs, and tritium lume, this watch retains all the charm of the older Rolex sport references while offering the versatility of a dual time zone function.
At £8,500, this piece represents exceptional value for an increasingly sought-after model that continues to appreciate.
Why You’ll Love It
• Classic 40mm case with thinner lugs and aluminium bezel — the last of the elegant GMTs
• Iconic red and blue “Pepsi” bezel insert — faded just enough to capture vintage appeal
• Powered by the Rolex calibre 3185 movement, known for its robustness and accuracy
• All-original hands and dial with tritium lume for true vintage character
• In very good condition with sharp case lines, full functionality, and an original Rolex box
• One of the most versatile watches ever made — stylish enough for the office, tough enough for adventure
Iconic Status
The GMT-Master II “Pepsi” has become a cultural icon over the last few decades. It’s been spotted on the wrists of:
• Tom Selleck – famously wore the Pepsi GMT on Magnum, P.I.
• Harrison Ford – a real pilot, often seen wearing Rolex GMTs
• Hunter S. Thompson – the legendary gonzo journalist never took his Pepsi GMT off
This reference 16710 is widely considered a “sweet spot” — combining vintage design with modern wearability, making it an ideal choice for collectors and first-time buyers alike.
Ready to Make It Yours?
For £8,500, this Rolex GMT-Master II Ref. 16710 offers incredible heritage, style, and practicality in one of the most collectable colourways ever made.
Visit us at our new home inside Martin & Martin, 30 High Street, St Peter Port, Guernsey.
Buy online or book a private appointment to view this exceptional watch in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device
• Bank transfers for a seamless transaction
• Secure email payment links for added convenience
• In-person card payments available in-store and by private appointment
• Book a private appointment via our website
As with all our watches, this Rolex has been checked against the Watch Register, ensuring it has not been reported lost or stolen. A Watch Register certificate is included for your peace of mind.
A timeless classic with global appeal — this Pepsi GMT is ready for its next journey.
