Rolex GMT-Master 'Pepsi'
Make: Rolex
Model: GMT-Master
Reference: 16700
Year: 1996
Movement: Automatic calibre
Box and papers: Box, Watch Register Certificate
Case: 40mm oyster steel
Dial: Black ‘spidered’
Bracelet/Strap: Steel oyster bracelet
Condition: Very good, vintage condition
Warranty: 6 month RHW warranty
Return period: 3 day return
Patina, Charm, and Cult Appeal in One Iconic Package
The Rolex GMT-Master was originally introduced in 1955, developed in collaboration with Pan Am Airways to assist pilots with tracking two time zones. By the time the reference 16700 launched in 1988, it had become a beloved tool watch for aviators and globetrotters alike. Produced until 1999, the 16700 marks the final iteration of the original GMT-Master before the full transition to the GMT-Master II line.
This example from 1996 offers a perfect storm of vintage character, tool-watch history, and outright collectability—especially with the desirable Pepsi bezel, a faded insert for that sought-after aged look, and an original tritium dial that’s developed what collectors refer to as a “spidered” patina. For the right buyer, it’s cool as hell.
Why You’ll Love It
• The red and blue “Pepsi” bezel insert is the most iconic of all GMT-Master combinations—this one’s taken on a gentle fade that shouts character and originality.
• The spidered dial and matching original tritium hands make this a standout for vintage collectors who appreciate charm over perfection.
• It’s the last of the true GMT-Masters before Rolex made independent hour hands standard in the GMT-Master II.
• Excellent mechanical condition—it’s running smoothly and ready for daily wear or long-term appreciation.
• Presented with an original Rolex box and Watch Register certificate for peace of mind.
• All at a standout price of just £8,500—offering phenomenal value for a 1990s neo-vintage GMT with this much character.
Iconic Status
Few watches are as instantly recognisable as the Rolex GMT-Master. The reference 16700 has graced the wrists of collectors, travellers, and trendsetters for decades. While the GMT-Master II gets more of the spotlight today, this reference remains a favourite among vintage purists.
Famous GMT-Master wearers include:
• Tom Selleck – frequently spotted with a Pepsi GMT on screen and off.
• Hunter S. Thompson – the godfather of gonzo journalism was rarely seen without his GMT.
• Chevy Chase – known to wear a GMT-Master in his heyday.
This watch bridges the gap between cult appeal and daily practicality—whether you’re a first-time Rolex buyer or a seasoned collector looking for something with soul.
Ready to Make It Yours?
Visit us on the High Street at our new store inside Martin & Martin, 30 High Street, St Peter Port, Guernsey.
For £8,500, this 1996 Rolex GMT-Master Ref. 16700 with its faded Pepsi bezel and spidered dial is an unmissable opportunity to add personality, patina, and provenance to your collection.
Buy online or book a private appointment to view this remarkable watch in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device
• Bank transfers
• Secure email payment links
• In-person card payments available in-store and by private appointment
• Book a private appointment via our website
As with all our watches, this GMT-Master has been checked against the Watch Register and comes with a Watch Register certificate to confirm it has not been lost or stolen.
Make it yours—this one won’t hang around.
Make: Rolex
Model: GMT-Master
Reference: 16700
Year: 1996
Movement: Automatic calibre
Box and papers: Box, Watch Register Certificate
Case: 40mm oyster steel
Dial: Black ‘spidered’
Bracelet/Strap: Steel oyster bracelet
Condition: Very good, vintage condition
Warranty: 6 month RHW warranty
Return period: 3 day return
Patina, Charm, and Cult Appeal in One Iconic Package
The Rolex GMT-Master was originally introduced in 1955, developed in collaboration with Pan Am Airways to assist pilots with tracking two time zones. By the time the reference 16700 launched in 1988, it had become a beloved tool watch for aviators and globetrotters alike. Produced until 1999, the 16700 marks the final iteration of the original GMT-Master before the full transition to the GMT-Master II line.
This example from 1996 offers a perfect storm of vintage character, tool-watch history, and outright collectability—especially with the desirable Pepsi bezel, a faded insert for that sought-after aged look, and an original tritium dial that’s developed what collectors refer to as a “spidered” patina. For the right buyer, it’s cool as hell.
Why You’ll Love It
• The red and blue “Pepsi” bezel insert is the most iconic of all GMT-Master combinations—this one’s taken on a gentle fade that shouts character and originality.
• The spidered dial and matching original tritium hands make this a standout for vintage collectors who appreciate charm over perfection.
• It’s the last of the true GMT-Masters before Rolex made independent hour hands standard in the GMT-Master II.
• Excellent mechanical condition—it’s running smoothly and ready for daily wear or long-term appreciation.
• Presented with an original Rolex box and Watch Register certificate for peace of mind.
• All at a standout price of just £8,500—offering phenomenal value for a 1990s neo-vintage GMT with this much character.
Iconic Status
Few watches are as instantly recognisable as the Rolex GMT-Master. The reference 16700 has graced the wrists of collectors, travellers, and trendsetters for decades. While the GMT-Master II gets more of the spotlight today, this reference remains a favourite among vintage purists.
Famous GMT-Master wearers include:
• Tom Selleck – frequently spotted with a Pepsi GMT on screen and off.
• Hunter S. Thompson – the godfather of gonzo journalism was rarely seen without his GMT.
• Chevy Chase – known to wear a GMT-Master in his heyday.
This watch bridges the gap between cult appeal and daily practicality—whether you’re a first-time Rolex buyer or a seasoned collector looking for something with soul.
Ready to Make It Yours?
Visit us on the High Street at our new store inside Martin & Martin, 30 High Street, St Peter Port, Guernsey.
For £8,500, this 1996 Rolex GMT-Master Ref. 16700 with its faded Pepsi bezel and spidered dial is an unmissable opportunity to add personality, patina, and provenance to your collection.
Buy online or book a private appointment to view this remarkable watch in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device
• Bank transfers
• Secure email payment links
• In-person card payments available in-store and by private appointment
• Book a private appointment via our website
As with all our watches, this GMT-Master has been checked against the Watch Register and comes with a Watch Register certificate to confirm it has not been lost or stolen.
Make it yours—this one won’t hang around.
Make: Rolex
Model: GMT-Master
Reference: 16700
Year: 1996
Movement: Automatic calibre
Box and papers: Box, Watch Register Certificate
Case: 40mm oyster steel
Dial: Black ‘spidered’
Bracelet/Strap: Steel oyster bracelet
Condition: Very good, vintage condition
Warranty: 6 month RHW warranty
Return period: 3 day return
Patina, Charm, and Cult Appeal in One Iconic Package
The Rolex GMT-Master was originally introduced in 1955, developed in collaboration with Pan Am Airways to assist pilots with tracking two time zones. By the time the reference 16700 launched in 1988, it had become a beloved tool watch for aviators and globetrotters alike. Produced until 1999, the 16700 marks the final iteration of the original GMT-Master before the full transition to the GMT-Master II line.
This example from 1996 offers a perfect storm of vintage character, tool-watch history, and outright collectability—especially with the desirable Pepsi bezel, a faded insert for that sought-after aged look, and an original tritium dial that’s developed what collectors refer to as a “spidered” patina. For the right buyer, it’s cool as hell.
Why You’ll Love It
• The red and blue “Pepsi” bezel insert is the most iconic of all GMT-Master combinations—this one’s taken on a gentle fade that shouts character and originality.
• The spidered dial and matching original tritium hands make this a standout for vintage collectors who appreciate charm over perfection.
• It’s the last of the true GMT-Masters before Rolex made independent hour hands standard in the GMT-Master II.
• Excellent mechanical condition—it’s running smoothly and ready for daily wear or long-term appreciation.
• Presented with an original Rolex box and Watch Register certificate for peace of mind.
• All at a standout price of just £8,500—offering phenomenal value for a 1990s neo-vintage GMT with this much character.
Iconic Status
Few watches are as instantly recognisable as the Rolex GMT-Master. The reference 16700 has graced the wrists of collectors, travellers, and trendsetters for decades. While the GMT-Master II gets more of the spotlight today, this reference remains a favourite among vintage purists.
Famous GMT-Master wearers include:
• Tom Selleck – frequently spotted with a Pepsi GMT on screen and off.
• Hunter S. Thompson – the godfather of gonzo journalism was rarely seen without his GMT.
• Chevy Chase – known to wear a GMT-Master in his heyday.
This watch bridges the gap between cult appeal and daily practicality—whether you’re a first-time Rolex buyer or a seasoned collector looking for something with soul.
Ready to Make It Yours?
Visit us on the High Street at our new store inside Martin & Martin, 30 High Street, St Peter Port, Guernsey.
For £8,500, this 1996 Rolex GMT-Master Ref. 16700 with its faded Pepsi bezel and spidered dial is an unmissable opportunity to add personality, patina, and provenance to your collection.
Buy online or book a private appointment to view this remarkable watch in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device
• Bank transfers
• Secure email payment links
• In-person card payments available in-store and by private appointment
• Book a private appointment via our website
As with all our watches, this GMT-Master has been checked against the Watch Register and comes with a Watch Register certificate to confirm it has not been lost or stolen.
Make it yours—this one won’t hang around.