Make: Rolex
Model: Cellini ‘King Midas’
Reference: 4017
Year: 1973
Movement: Manual wind
Box and papers: Original Rolex Cellini box, Watch Register Certificate
Case: 28mm solid white gold
Dial: Blue
Bracelet/Strap: Rolex blue leather strap
Condition: Like new old stock showroom condition
Warranty: 6 month RHW warranty
The Reign of Avant-Garde Elegance
The Rolex King Midas stands apart in the brand’s history as one of its most daring and unconventional creations. Designed in the 1960s by the legendary Gérald Genta (who later penned the Royal Oak and Nautilus), the King Midas broke every design rule of its time. Angular, asymmetrical, and sculpted entirely from precious metal, it was named after the mythical king who turned everything he touched to gold.
Originally introduced as a standalone model and later absorbed into the Cellini line, the King Midas was produced in extremely limited numbers. This reference 4017, crafted in 18k white gold and dating to 1973, is an exceptionally rare variant. With its striking blue dial and matching blue leather strap, it captures the eccentric glamour of 1970s haute horlogerie. This piece comes with its original Rolex box and is in truly exceptional condition — arguably as close to new old stock as you’ll ever find, though we’re not marketing it as such.
At £8,500, this is a golden opportunity to acquire one of the most collectable and unusual vintage Rolex models ever made.
Why You’ll Love It
• Designed by Gérald Genta — one of the most influential watch designers in history
• Made from solid 18k white gold, with its original sharp case lines still intact
• Beautiful and rare blue dial with original matching blue strap, making it one of the most visually striking King Midas references produced
• A true connoisseur’s watch — quietly collectable, highly limited, and a bold departure from typical Rolex styling
• Accompanied by its original Rolex box, adding both historical value and collectability
• Remarkable condition — incredibly well-preserved for a watch over 50 years old
Iconic Status
The King Midas was worn by icons who matched its bold attitude. Most famously, Elvis Presley received a King Midas from the Houston Astrodome in 1970, making it one of the few Rolex models directly associated with The King himself. Its radical design language and low production numbers made it a cult favourite among avant-garde collectors — and it’s only in recent years that its market has begun to catch up to its historical significance.
Today, the King Midas sits proudly as one of Rolex’s most fascinating departures — a reminder that the brand wasn’t always about tool watches and conservative design, but also about artistic expression and luxury innovation.
Ready to Make It Yours?
For £8,500, this Rolex Cellini King Midas Ref. 4017 offers a once-in-a-blue-dial opportunity to own a rare piece of Rolex design history.
Visit us at our new home inside Martin & Martin, 30 High Street, St Peter Port, Guernsey.
Buy online or book a private appointment to view this exceptional watch in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device
• Bank transfers for a seamless transaction
• Secure email payment links for added convenience
• In-person card payments available in-store and by private appointment
• Book a private appointment via our website
As with all our watches, this Rolex has been checked against the Watch Register, ensuring it has not been reported lost or stolen. A Watch Register certificate is included for your peace of mind.
This is Rolex at its boldest, rarest, and most artistic. A crown fit for a King.
Make: Rolex
Model: Cellini ‘King Midas’
Reference: 4017
Year: 1973
Movement: Manual wind
Box and papers: Original Rolex Cellini box, Watch Register Certificate
Case: 28mm solid white gold
Dial: Blue
Bracelet/Strap: Rolex blue leather strap
Condition: Like new old stock showroom condition
Warranty: 6 month RHW warranty
The Reign of Avant-Garde Elegance
The Rolex King Midas stands apart in the brand’s history as one of its most daring and unconventional creations. Designed in the 1960s by the legendary Gérald Genta (who later penned the Royal Oak and Nautilus), the King Midas broke every design rule of its time. Angular, asymmetrical, and sculpted entirely from precious metal, it was named after the mythical king who turned everything he touched to gold.
Originally introduced as a standalone model and later absorbed into the Cellini line, the King Midas was produced in extremely limited numbers. This reference 4017, crafted in 18k white gold and dating to 1973, is an exceptionally rare variant. With its striking blue dial and matching blue leather strap, it captures the eccentric glamour of 1970s haute horlogerie. This piece comes with its original Rolex box and is in truly exceptional condition — arguably as close to new old stock as you’ll ever find, though we’re not marketing it as such.
At £8,500, this is a golden opportunity to acquire one of the most collectable and unusual vintage Rolex models ever made.
Why You’ll Love It
• Designed by Gérald Genta — one of the most influential watch designers in history
• Made from solid 18k white gold, with its original sharp case lines still intact
• Beautiful and rare blue dial with original matching blue strap, making it one of the most visually striking King Midas references produced
• A true connoisseur’s watch — quietly collectable, highly limited, and a bold departure from typical Rolex styling
• Accompanied by its original Rolex box, adding both historical value and collectability
• Remarkable condition — incredibly well-preserved for a watch over 50 years old
Iconic Status
The King Midas was worn by icons who matched its bold attitude. Most famously, Elvis Presley received a King Midas from the Houston Astrodome in 1970, making it one of the few Rolex models directly associated with The King himself. Its radical design language and low production numbers made it a cult favourite among avant-garde collectors — and it’s only in recent years that its market has begun to catch up to its historical significance.
Today, the King Midas sits proudly as one of Rolex’s most fascinating departures — a reminder that the brand wasn’t always about tool watches and conservative design, but also about artistic expression and luxury innovation.
Ready to Make It Yours?
For £8,500, this Rolex Cellini King Midas Ref. 4017 offers a once-in-a-blue-dial opportunity to own a rare piece of Rolex design history.
Visit us at our new home inside Martin & Martin, 30 High Street, St Peter Port, Guernsey.
Buy online or book a private appointment to view this exceptional watch in person. Flexible payment options include:
• Apple Pay and all major debit and credit cards, payable directly on our website or your mobile device
• Bank transfers for a seamless transaction
• Secure email payment links for added convenience
• In-person card payments available in-store and by private appointment
• Book a private appointment via our website
As with all our watches, this Rolex has been checked against the Watch Register, ensuring it has not been reported lost or stolen. A Watch Register certificate is included for your peace of mind.
This is Rolex at its boldest, rarest, and most artistic. A crown fit for a King.
